Connecting Through Play

According to a 2018 Salesforce survey, 59% of employees rank well-being at work as their top priority. Happy employees are more productive, creative, and loyal. As an employer, it’s up to you to set the stage for this mindset. This is why team-building activities are so vital today; they provide the space to forge informal bonds, build friendships, and—by extension—sincerely root oneself in the workplace.

However, the corporate events sector must step up its game. To engage adult professionals, concepts must be mature, fresh, and innovative. People quickly grow tired of repetitive “pizza parties.” For an activity to be truly attractive, it needs a purpose, a theme, and a “wow” factor. In a world where everyone is hyper-stimulated, you have to stand out!

Embracing Innovation

Whether for a gala or a corporate mixer, digital tools offer new ways to surprise participants. Photo walls, urban rallies, VR experiences, holograms, and digital escape rooms are the latest trends in team building. “New technologies have revitalized the events industry by making activities more flexible, dynamic, and spectacular,” explains Stéphanie Boutin, General Manager at MKTG Enterprise. These tools add a new dimension to events, allowing people to enjoy extraordinary experiences.

Using it Wisely

Over the years, relationships have become increasingly digitized. People communicate face-to-face less often, even as companies grow larger. It’s not uncommon for employees to not even know the names of their cubicle neighbors. Yet, these personal connections are exactly what improve productivity and workplace happiness.

Enter the “Digital Detox” trend, which focuses on reconnecting colleagues through authentic activities centered on human interaction. Sport challenges, playful games, and creative tasks allow collaborators to bond, gather, exchange ideas, and simply have fun. To truly reap the benefits, you must organize contemporary events that blend a friendly atmosphere with novel experiences.