Spiniko

Over the past few years, we’ve seen a remarkable evolution in the strategies that companies use to connect with consumers, with emotional marketing and innovative brand activation ideas emerging as some of the most fascinating approaches. These brand activation ideas take on many forms: social campaigns, TV advertising, print, and billboards. It’s now common to see marketers harnessing these brand activation ideas to leave a lasting impression, surprise, or even challenge potential buyers. The goal of these brand activation ideas is to create a memorable experience, much like a favorite book or an unforgettable movie.

Emotional marketing builds a strong bond with consumers. This is why major brands often team up with events centered on entertainment, music, or sports. For instance, Bell Alt Télé’s partnership with the Osheaga music festival showcases how they aim to reach a young, trendy audience and elevate their brand image by associating with a “hip” event. At Jeux Spin, we admire this kind of initiative; however, we strongly believe that beyond simply adding your name to a partner banner (the infamous “logo cemetery”), activating the brand on-site is essential. Genuine, on-the-ground interactions are where real connections and emotions are forged. Finding an organic, original way to engage people—without hard-selling them—keeps them intrigued. What better way to do this than through play?

Jaak Panksepp, a researcher in the field of play, demonstrated that active play selectively stimulates neurotrophic factors that promote nerve growth in parts of the brain that control emotional behaviors. In other words, when people take the time to learn a game, no matter how simple, their cognitive functions are heightened, making them more receptive to new information. Isn’t that intriguing for a brand looking to increase visibility?